2382

Work

SPT – Sales Teasers

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Creative & Flexible

Sony Pictures Television's Sales Department has counted on us to develop the main spots of their video sales presentation.

A series of promotional spots that reflect the values of Sony Pictures Television's Sales Department, enhancing the flexibility, customization and creativity they offer to customers who advertise on its network’s channels.

 
 
 
 
 
 
 
 

The process

Five days of production at our first studio in Madrid among more than 700 letters. We developed all the spots in stopmotion, devoting most of the time to modeling in clay the letters and figures that would form each step of the animation.

 
 
 
 

Behind The Scenes

 
 
 

Client

SONY PICTURES TELEVISION
Brand Partnership & Innovations

Creative Manager:
Laura Armas

Art Director:
Andrea García 

 

Credits

Direction & Production:
2382

Creative Director:
Montenegro & Lafont
Producer:
Caroline Heredia
Director of Photography:
Montenegro & Lafont
Production Assistant:
Ana Reyes

StopMotion Animation:
Victoria Fernández
Montenegro & Lafont
Play-Doh Modeling:
Ghonso
Victoria Fernández

Post-Production & Color Grading:
2382

Thanks to:
Arq. Cuartoymitad
Camera "Making-of":
Clara The Dog
Editing "Making-of":
Erika Silvestri

 

What we did

– Production
– Creative Direction
– Art Direction
– Design
– Modeling
– Stopmotion Animation

 

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Related Projects

 
 
Animation, Art Direction, Creative Direction, Production, Cinematography, Stopmotion2382.coSPT, Sony, Spin, SonyPicturesTelevision, AdSales, Marketing, Television, Flexibility, Advertising, PlayDoh, Promotion, Brands, Customization, StopMotion